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When you are talking about SEO, there are around 200+ factors, decide the ranking of your website. Is it a little amazing for you! But there are some of the most important factors, which determine the SERP ranking of the website. For improving your SERP ranking you need to continuously work to get a better ranking, if you are working on the factors, which are crucial for your SERP ranking, the remaining factors are automatically covered by your SEO campaign. You need to focus on these important factors to make your website alive for SERP ranking.

In this article, we are discussing the most important factors for making your website to everybody’s reach:

Security of the website:

Bigcommerce SEO experts and SEO experts usually believe site security is one of the most important factors for Google to rank a website in SERP ranking. If your website has the HTTPS encryption feature Google will rank your website higher in the SERP ranking list. 

The main purpose for this, Google wants to converge traffic towards the most secure website for users. The sites with HTTPS encryption usually have an SSL certificate, which creates a secure connection between the user and the website.

It is an extra layer of security for the secured connection between the user and the website. The main purpose for this is the Search engines want to diverse traffic towards the most trustworthy and secure websites. If your website URL is starting with HTTP, not by HTTPS, then your website is not a secure one, add the SSL certificate to make your website secure.

The crawlability  of the website:

The crawlability is one of the most important features of the website, It is important, as it provides the Goggle crawler to easily scan the content of the website. So the Google determines, what is the purpose of each webs page, and how it should be ranked in the SERP list. If you want Google to rank your website higher, you have to follow the steps given below:

  • You need to submit the sitemap to the best search engines
  • You can check your index status in the Google Search Console, to know, the number of the pages Google has crawled of your website 
  • Learn how the Google crawlers work, so arrange your pages according to the Google Crawlers requirement.

Mobile-friendliness of your website:

Mobile-friendliness is the ability of a website, to adjust perfectly, when accessed by the mobile device, whichever the operating system thew mobile have! With a mobile-friendly website, good user experience, and a responsive design for the users, these websites, have the amazing ability to adjust to the size of the screen. 

Google gives this feature importance, as there is an increase in searches from mobile devices and this trend is ever increasing. Google estimate that around 52% of web searches come from Mobil devices, so Google ranks Mobile-friendliness higher in its ranking. 

If you want to rank your website higher in the Google SERP list, you need continuously work for the improvement of your SERP ranking. The SEO campaign is a continuous effort, and you are always in search of a way, to rank your website higher in the Google ranking.

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